The team

Our entrepreneurial team has a strong and proven background in product design, technology, brand building and engineering. Additionally, we collaborate with experienced third parties that we’ve known for years. These are the frontrunners at Q-Reel.

Co-Founder/COO

Ron van Smirren

With over 20 years of experience in plastic product design at his injection molding factory in Amsterdam, The Netherlands, serial entrepreneur Ron van Smirren is co-founder and COO at Q-Reel. As Tesla enthusiast and proud owner of a model S, he strongly feels the world could use an upgrade in the way we charge our cars. Less hassle, more comfort. Together with a team & talented yet spotlight-reluctant partner, he’s now launching Q-Reel on Kickstarter.

CEO

Astrid Peters

Serial multimedia entrepreneur Astrid Peters has been asked by Q-Reel’s co-founders to step in as startup CEO. Co-responsible for the current record-holding Kickstarter campaign of The Netherlands, she has a strong network in brand building coupled with relentless dedication for guiding a company where it needs to go. With a 10 year career in corporate, tech & innovation communications and perpetually driven by successful business relationships, Astrid is a natural fit as leader of Q-Reel.

CTO

John Bons

Tech entrepreneur and former export manager Jonathan Bons is CTO at Q-Reel. Intrinsically motivated to expand everyone’s knowledge, he provides the team with indispensable product specifications, tech reports, market research and strategic business advice. Raised in South Africa, like his business inspiration Elon Musk, Jonathan understands cultural diversity and correspondence like no other, emphasized by his fluent proficiency in Dutch, English, German and Portuguese.

Design Lead

Dave Valk

With 15 years of experience in the digital landscape, UX agency founder Dave Valk is our trusted design lead at Q-Reel. Under his reign, all users of Q-Reel’s digital platforms end up in an intuitive and hassle-free environment that helps everyone find what they’re looking for. Together with talented partners in industrial graphic design, logo design and webshop development, Dave excels at crafting a smooth online presence and making sure everyone works together doing so.

Co-Founder/COO

Ron van Smirren

With over 20 years of experience in plastic product design at his injection molding factory in Amsterdam, The Netherlands, serial entrepreneur Ron van Smirren is co-founder and COO at Q-Reel. As Tesla enthusiast and proud owner of a model S, he strongly feels the world could use an upgrade in the way we charge our cars. Less hassle, more comfort. Together with a team & talented yet spotlight-reluctant partner, he’s now launching Q-Reel on Kickstarter.

CEO

Astrid Peters

Serial multimedia entrepreneur Astrid Peters has been asked by Q-Reel’s co-founders to step in as startup CEO. Co-responsible for the current record-holding Kickstarter campaign of The Netherlands, she has a strong network in brand building coupled with relentless dedication for guiding a company where it needs to go. With a 10 year career in corporate, tech & innovation communications and perpetually driven by successful business relationships, Astrid is a natural fit as leader of Q-Reel.

CTO

John Bons

Tech entrepreneur and former export manager Jonathan Bons is CTO at Q-Reel. Intrinsically motivated to expand everyone’s knowledge, he provides the team with indispensable product specifications, tech reports, market research and strategic business advice. Raised in South Africa, like his business inspiration Elon Musk, Jonathan understands cultural diversity and correspondence like no other, emphasized by his fluent proficiency in Dutch, English, German and Portuguese.

Design Lead

Dave Valk

With 15 years of experience in the digital landscape, UX agency founder Dave Valk is our trusted design lead at Q-Reel. Under his reign, all users of Q-Reel’s digital platforms end up in an intuitive and hassle-free environment that helps everyone find what they’re looking for. Together with talented partners in industrial graphic design, logo design and webshop development, Dave excels at crafting a smooth online presence and making sure everyone works together doing so.

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